Editors' guide: print advert sizes

Village Voice print is Instantprint A5 (trim 148 × 210 mm). Type sits in a 120 × 190 mm area (14 mm side margins, 10 mm from the top, plus the page-number strip). Half, quarter and full-page ads use ISO A ratio (√2); spare space is white gutter. Print never crops.

Ask advertisers for these sizes:

The printed image for half, quarter and full is a little smaller than the named A size because of page margins and white gutters.

An eighth-page ad is a full-width horizontal strip — the full 120 mm type column, but only ⅛ of the 190 mm content height. The slot is about 24 mm tall; after the ~2 mm gap between stacked slots the usable area is about 22 mm high. Ask for 116 × 20 mm strip artwork, centred in that slot with white gutter around it — the same rule as other sizes: print never crops, spare space stays white.

⅛ is not ISO A. Do not use A8 or a landscape √2 rectangle — in a strip that only yields about 31 × 22 mm centred with huge side gutters.

In the CMS, set the size under Magazine → Adverts — options are ⅛, ¼, ½ and full.